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November 11, 1999 09:27am
Private Wins International Award
Source: PRNewswire
by: Company Press Release

(BARCELONA, SPAIN) -- Private Media Group Inc. (Nasdaq: PRVT - news), a leader in high-class adult entertainment products and services since 1965 and the first such company trading on the Nasdaq National Market, today announced that its flagship website, www. private.com, has won Best International Internet Site at the annual Venus International Erotic Fair, held in Berlin, Germany. Antonio Adamo, the recently-announced director of the first, historic joint film production between Penthouse and Private Media Group, also secured victory for Private in the Best International Movie section with his stunning debut feature, 'Sex Shot.'

Held in the Berlin Messe exhibition centre from November 4-7, the awards make-up part of the Venus International Erotic Fair which serves as a link between the erotic sector and its clients, bringing together new trends in adult products while paying tribute to the best producers and professionals of the year.

While the award for www. private.com is significant in US terms, it is especially so in the whole of Europe where telecommunications companies are increasing their Internet marketing efforts to the general public and where high-speed access to the latest broadband technology via ADSL connections is increasing rapidly. In addition, the Venus award follows another recent triumph for www. private.com, which was voted Best Adult Website of the last four years by the Dutch magazine, Passie, and follows a feature article in Forbes magazine last June which stated: ``No company is better positioned to take advantage of this new (Internet) world than Private Media Group.''

Italian director, Antonio Adamo, is a recent addition to Private Media Group's stable of film-making talent and continues the company's established reputation for high-quality content and the highest production values in the industry. Prior to this award for 'Sex Shot' (PBL 09), his debut production for the Company, Adamo completed filming of the first production in the historic joint production movie series
between General Media Communications (``Penthouse'') and Private Media Group Inc, which will be released with substantial promotion and marketing in February 2000.

Private Media Group Inc. commenced operations in 1965. Its primary business activities today include the creation, refinement and delivery of proprietary Internet sites and the licensing of its library content and brand name for Internet sites and broadcasting transmission; the acquisition, refinement and delivery of adult feature products, including unrated and adult feature DVDs, magazines, videos, and CD-ROMs; the distribution and licensing of Private's total proprietary product range on the Internet, including DVDs, magazines, videos, interactive services and the Private Circle fashion line; the licensing of its internationally reputable brand name for product lines, including adult novelty product ranges such as Private Collection; the production and control of distribution rights to its Private Dynamite energy drink; and TV Home Shopping for Private's proprietary and licensed products.

For more information visit the Company's corporate website at www. prvt.com.

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

SOURCE: Private Media Group Inc.

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