A New Look Hitting your desk in the next few weeks is the latest issue of ASB Magazine, which you may not recognize at first. After three years, we thought it was time for a face-lift, and we think you will be impressed by both the new look and design of the magazine and the increased must-have editorial content.

As DVD sales decrease, adult retail stores are going to have to start diversifying in what they offer to customers, so check out our new sections on the Dressing Room (lingerie and apparel), the Smoking Section (smoke products and accessories), the Virtual Storefront (the Internet and your store), and the Retail Edge (advice from the industry’s top marketing experts). If you are not currently receiving the magazine, register for a free subscription at http://www.ASBmagazine.com

Buyers Speak Out Want to know the Top 10 complaints (and suggestions) that adult store owners and buyers have regarding the ways that distributors and manufacturers pitch their products? We went right to the source by interviewing over 25 store buyers (who collectively buy more than $40 million in product every year) and you won’t believe what they had to say in this major front cover spotlight. How good is it? Well Peekay President Phyllis Heppenstall had this to say: "You guys are really ballsy to do this article!"

Storerotica 2008 Ready for Part 2! The 2nd Annual Storerotica Convention and Tradeshow will be held August 24-27, 2008 at the Mandalay Bay Resort & Casino in Las Vegas. The show will again be held in conjunction with the Annual Gentlemen’s Club Owners Expo and the exhibitors from both shows will now be combined into one mammoth Tradeshow in the luxurious, 100-square-foot Mandalay Bay Ballroom. This will be the Largest convention and tradeshow of the year for All adult retail venue owners and operators, including adult retail stores, lingerie boutiques, erotic toy and apparel stores, and adult nightclubs. For more information, log on to http://www.storerotica.com.

Sincerely,
Don Waitt & John Cornetta
Publishers ASB Magazine
2431 Estancia Blvd., Bldg. B
Clearwater, FL 33761
(727) 723-8827
Fax: (727) 723-8863
donwaitt@gmail.com
john@cornetta.com