(PALO ALTO, CA) -- MillionaireMate.com, a new website that enables millionaires to meet beautiful women, and vice versa, has been launched by the world’s leading online social networking company. Over 10,000 members signed up for the site in its first few days of operation.

"We are offering it as a site where men can save time searching for beautiful, sophisticated women who appreciate a man of substance and women can receive the attention they deserve in the form of emails and invitations to meet," said Legendary Lars, marketing director of FriendFinder Network, Inc., a division of social network company Various, Inc.

"Both parties can feel quite confident that they are meeting someone appropriate because we have implemented a proprietary wealth verification system and search process that help wealth and beauty find each other," Lars added.

Registration on Millionairemate.com is free. The new site will be cross- promoted with other FriendFinder.com social networking sites serving specialized audiences that form the largest social networking data base in the world. Among others, the company owned OutPersonals.com and GayFriendFinder.com, which cater to the gay community, Senior FriendFinder offering dating possibilities for "people with experience," BigChurch.com and Jewish FriendFinder helping those with religious interests.

There are also sites for ethnic groups of all sorts -- Amigos.com for Spanish and Portuguese, FilipinoFriendFinder offered in Tagalog and AsiaFriendFinder for the Chinese, plus IndianFriendFinder, ItalianFriendFinder, KoreanFriendFinder, GermanFriendFinder and FrenchFriendFinder. The company’s AdultFriendFinder.com and Passion.com are among the world’s most popular sites for people seeking intimate relationships.

"With MillionaireMate.com we have the perfect, self-selecting online venue where people of high caliber can expect to find that special someone with whom to enjoy the finer things in life," Lars said. "This new site also adds an additional vertical for our affiliates to promote and earn money. Thus, both our members and affiliates will enjoy sharing the wealth."

About Various, Inc.:

Palo Alto-based Various, Inc. Is the trend-setter in the online personals sector, distinguished by its creative marketing programs and technological innovation. The company’s staff of more than 200 has developed dozens of owned and operated sites as well as popular co-branded partner sites. Its holdings include FriendFinder Network, Inc., a group of multicultural and multilingual dating, social networking and personals websites; AdultFriendFinder.com and similar venues for more intimate social networking such as Passion.com, alt.com and outpersonals.com; and Streamray. Inc., with its popular video chat site Cams.com. For more information visit www.friendfinderinc.com.