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July 06, 2007 12:10am
Private Growth in Mobile Distribution
Source: Private Media Group, Inc.
by: Company Press Release

(BARCELONA, SPAIN) -- Private Media Group Inc. (Nasdaq: Prvt), today announced that during the first half of 2007, the Company has experienced significant growth in its mobile distribution with over 200 million handsets to 745 million. The growth includes significant expansion into Latin America, which accounts for 50% of the additional handsets.

"We are very excited about the early success we’ve experienced in Latin America, in particular in Brazil and Argentina where we now cover more than 70% of the two markets combined," said Tim Clausen, Private’s Director of Mobile Operations. "Adult content now has a higher acceptance in these markets and the operators are supporting it by providing premium adult content to their customers. Other key drivers for a successful first half of the year were deployments of our content with additional operators throughout Europe."

As of June 30, 2007, Private content was available to over 745 million handsets in 33 countries via 78 operators, of which 18 operators went live during 2007. The Company is projecting to grow steadily with at least 10 additional operators each remaining quarter of 2007. Asia and the Americas are currently underexploited and therefore represent a significant growth potential to the Company. More distribution channels, advanced technology development, and the implementation of age verification systems offer further significant growth potential with both current and future operators in 2007 and beyond.

About Private Media Group with its 40 year track record, Nasdaq listed Private Media Group is a brand-driven world leader in adult entertainment products. Private distributes premium quality content globally via a wide range of platforms including; VOD/IPTV, wireless, broadband Internet, television broadcasting, DVDs and Magazines. Private Media Group owns the worldwide rights to its extensive archive of top-quality content, and also licenses its "Private" and "Silver Girls" trademarks internationally for a range of consumer products and services.

Disclaimer This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact: Leslie Amadio-Ledda Public Relations Private Media Group Ph: +34 93 590 70 70 leslie.amadio-ledda@private.com

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