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November 08, 2000 05:34am
PRVT: Private Media Group Inc. Signs Deal With AltaVista
Source: Private Media Group Inc.
by: Company Press Release

(BARCELONA, Spain) -- Private Media Group Inc. (Nasdaq: PRVT - news) worldwide leader in premium-quality adult entertainment products, services and Internet content has signed an advertising and directory deal with AltaVista Company. Terms of the agreement weren't disclosed.

Private will advertise on AltaVista's sites in Europe, the Middle East, Africa, Asia and the Pacific, and expects to receive traffic from users who click through to Private's Web sites. In addition, the companies will share revenue after certain goals are achieved.

AltaVista focuses on search services, the second most popular activity on the Internet, performed(1) by 73% of Web surfers. As a leading search engine, AltaVista performs more than 50 million search queries on average per day, or about 35% of all searches on the entire Web, which is more than 30,000 searches per minute throughout the world. AltaVista has one of the world's largest indexes with 350 million pages and a multimedia index of more than 35 million documents.

Berth Milton, CEO of Private Media Group commented, ``We are extremely delighted with this important strategic alliance. We expect to benefit significantly from an expected increase of traffic directed to our pay sites. Private today has more than 1,000,000 new visitors to its web sites every month and through this alliance we expect the number of new visitors to grow exponentially.''

Private Media Group and AltaVista both employ controls and filtering devices on their sites, respectively, so users can control the type of content that they see and to adhere to all applicable local laws.

AltaVista is an Internet search service headquartered in Palo Alto, Calif., and has search sites throughout the world.

The leading publicly quoted adult entertainment company in the world, Private Media Group Inc., is the founder of the globally established brand name ``Private'' and has positioned itself in the market place with a visionary management strategy that combines both New Economy (Internet, multimedia, e-commerce) and Old Economy (videos, magazines) business models. Maintaining a total adult lifestyle philosophy, this is reflected in the company's broad range of products and services, both proprietary and licensed, and its strategic policies of development, diversification and acquisition.

For more information, visit the Company's corporate Web site at www. prvt.com.

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information, please contact: in Barcelona, Spain: Johan Gillborg of Private Media Group Inc., +34-93-590-7070, johan@milcap.es; or in London, England: Adam Reynolds of Hansard Communications.Com, +44-207-840-7782, adam.hansard@clsholdings.com.
(1) American Express Global Internet Survey

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