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October 17, 2000 05:15am
Addressable Subscriber Count Soars by 238% for New Frontier Media
Source: New Frontier Media, Inc.
by: Company Press Release

(BOULDER, CO) -- New Frontier Media, Inc. (Nasdaq: NOOF - news), a leader in the electronic distribution of adult entertainment, announced its subscription and pay TV division reported an increase of 238% in its quarterly addressable subscriber count compared to last year.

At the end of September 2000, the Company's networks reached 22.3 million addressable subscribers compared to 6.6 million at the end of September 1999. In addition, the Company reported a 65% increase over the June quarter when it reported that it had reached 13.5 million addressable subscribers.

During the quarter, the Company added 7.2 million addressable subscribers as a result of the completion of a DBS (direct broadcast satellite) carriage agreement for its Pleasure network. In addition, the Company added 1.2 million addressable subscribers for its ETC network. The balance of the growth was predominately derived from the addition of new cable homes however, the Company also experienced growth from the emerging segments of the market which include broadband providers, telecos, hotel/motel, MDUs (multiple dwelling units) and overbuilders. New Frontier Media anticipates that it will see continued contributions to its addressable subscriber growth from cable and DBS providers as well as the non-traditional content distribution channels in the future.

``Over the last year, we have demonstrated that our networks post higher buy rates and deliver more revenue to cable and DBS operators than the competition,'' stated Ken Boenish, Senior Vice President of The Erotic Networks, the Company's subscription/pay-per-view TV group. ``Our tremendous growth over the last quarter and the last year is a clear reflection that cable and DBS operators have cast their votes. They have recognized us for delivering the kind of network performance we promised making us a category leader in adult pay-per-view,'' he added.

This news release contains forward-looking statements and intends forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. All statements regarding the Company's growth in addressable subscribers, its ability to attract addressable subscribers from non-traditional media platforms, its ability to continue to deliver higher buy rates than the competition in the adult pay-per-view category and the outcome of any contingencies are forward-looking statements. The forward-looking statements are subject to risks, and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Please refer to the Company's most recent Form 10-KSB and other filings with the SEC for additional information regarding risks and uncertainties.


New Frontier Media, Inc. is a leader in the electronic distribution of adult entertainment with an unparalleled library of content. Through its television subsidiary, the Company distributes adult entertainment via pay-per-view and subscription cable/satellite video networks. Cable/DBS networks include Pleasure(TM), the most-edited standard available in the category; TeN(TM) and ETC (Erotic Television Clips)(TM) which incorporate a partial-editing standard, and Extasy(TM) and True Blue(TM) which incorporate the least-edited standard.

Through its Internet subsidiaries, New Frontier Media designs, creates and implements Company-owned subscription/membership-based web sites for the adult Internet consumer markets. It also operates Internet traffic sales and acquisition programs for the adult webmaster community. In addition, the Company serves as a single source for a comprehensive range of high-performance Internet products and services, including transaction processing, dedicated access, web hosting, co-location, e-commerce application development, streaming media, and bandwidth management. New Frontier Media's network infrastructure enables the delivery of live and on-demand video events to millions of Internet users.

For more information contact Keely Hawk, VP Corporate Communications at (303) 444-0900, extension 145.

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