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September 04, 2006 01:00am
Academy Awards Includes Adult Entertainment Category
Source: Private Media Group, Inc.
by: Company Press Release

Or at least that is what the headlines would read if Private Media Group has anything to do with it.

(BARCELONA, SPAIN) -- Private, one of the world's leading adult entertainment companies, is not interested in taking it to the next level - because they have decided to take it to the top. After 41 years of publishing the best magazines and producing hundreds of award winning adult movies, Private will begin making movies for the big screen.

"The whole world is talking about how porn is going main-stream. There is a wax statue of Jenna Jameson at Madame Tussaud's and pornstars are appearing in advertisements for super brands. It's time for real-sex to be a real box-office hit," states Private's enigmatic CEO and chairman, Berth Milton.

And this is not just talk. During the past months Private has actually contacted the offices of several top directors including John Malkovich, Lars Von Trier, Julio Medem and Pedro Almodovar.

"Having a great director is one step, but to produce an award winning movie you also need a good script and talented actors, otherwise you will only be at the third level and we are taking this straight to the top," says Gary Thoulouis, Private's director of marketing. To get the right actors Private has decided to offer a whopping 1.000.000 USD to Latoya Jackson to star in one of their future cinematic productions and is planning to make the same offer to Sophia Loren, the sexiest woman to ever live, in a gallant attempt to convince her to co-star in a Private production of an uncensored, steamy, movie of her life. "These are not porn films, these are mainstream films produced by accredited directors and production companies." Mr. Thoulouis continued, "We are also planning to make the same or better offers to personalities like Rebecca Romijn, Sara Michelle Gellar and Yasmine Bleeth."

Since the early days of cinema, moralists have objected to nudity and sexuality, yet as cinematography aged and man evolved socially and emotionally there have been far fewer objections. Censorship boards all over the have world moved from a "pass the scissors" mentality to playing the rating game. However, most studios have always understood that film-going audiences want to see the sex. The greater permissiveness and tolerance, displayed by censorship boards, as is evident of the increase in nudity and sexuality in Hollywood's films, has opened a window for edgy production companies to climb through and for the viewer to get what they want.

Sexy and erotic images already appear in many varieties and kinds of films shown in cinemas, like art-house films, horror/slasher films, erotic dramas, European films and many mainstream films. Private's entry into cinema intends to exploit this already established norm as they finally provide the adult viewer with professionally directed and produced films with popular and talented actors. "They'll (the Academy Awards) have to create a new category for us," Mr. Milton boasted. When asked what the category should be called, Mr. Milton answered that "It could only be called Adult Entertainment.

Private Media Group is a world leading adult entertainment company which distributes a wide range of arousal stimuli multimedia content that range from beauty and glamour to semi explicit and explicit over all available platforms, including wireless and broadcasting technologies, narrow and broadband Internet, DVD and magazines. Private is the first adult entertainment company to be traded on the NASDAQ stock exchange (ticker symbol: PRVT) and owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes all over Europe, North America, Latin America, South Africa, Asia Australia and New Zealand.

For further information please contact:
Gary Thoulouis
Director of Marketing
Private Media Group
Tel +34 93 590 73 14
Gary.Thoulouis@Private.com

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