(HOLLYWOOD, CA) -- Adult film star Shy Love has signed an exclusive contract with Hustler Video. The joint enterprise is intended to promote the Shy Love brand under the coveted Hustler name.

The stunning Shy Love is one of the industry's most successful female performer/director combinations, and her new Hustler contract will emphasize her expertise in both areas. There are two essential components to the Hustler/Love deal: Love will appear as an exclusive Contract Star, performing in a number of Hustler titles, and she will direct her own line for LFP Video.

Jeff Hawkins, Senior Vice-President of LFP Video, comments, "I'm extremely excited to have a girl of Shy's caliber represent Hustler. She is a quality director, and we can't wait to work with her in all aspects."

Love's decision to sign the exclusive deal with Hustler Video was based chiefly on her prior relationship with the adult-industry giant. Shy says of the deal, "On a personal level, Hustler has been like family to me over the past three years. On a business level, working with an established company like Hustler will give me the opportunity to achieve more than I could by myself."

Love, who holds a master's degree in both accounting and taxation, is a skilled business-woman who sees the partnership with Hustler as a means of expanding her name recognition and branding, while retaining her creative power.

Creative Director Drew Rosenfeld has a more practical reason for his enthusiasm about Shy Love joining the Hustler family. He stated, "We welcome Shy Love to the Hustler Contract Girl lineup. Shy is an extremely versatile performer, and we're excited about capturing all her talents as we put together her first big project."

Love's directorial debut for LFP Video, Shy Love's Mass Destruction, will be released with much anticipation in August.

For marketing inquiries contact David Schlesinger at Davids@LFP.com or by calling 323-651-5400 x7492.

For publicity inquiries contact Kristin Spillers at KSpillers@LFP.com or by calling 323-651-5400 x7558.

Kristin Spillers
Marketing Manager
Hustler Video Group
323-651-5400 x7558

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