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May 17, 2006 12:06am
Private Expands Mobile Distribution to Asia
Source: Private Media Group, Inc.
by: Company Press Release

(BARCELONA, SPAIN) -- Private Media Group Inc. (NASDAQ: PRVT), a worldwide leader in premium-quality adult entertainment products, services, and new media content, signed an exclusive agreement granting Korean-based Seal Media Ltd. The right to offer and license Private's adult entertainment mobile content within South Korea with initial sales for 2006 expected to reach $500,000.

Private Media Group has agreed to supply mobile content from both their current library of mobile video clips and photo sets and - in something new for Private -- a targeted line of content produced specifically for the Korean market. As exclusive distributors of this content to third party mobile operators and content aggregators for mobile operators, Seal will bundle and sell an array of mobile content throughout South Korea - the largest adult mobile content market worldwide.

According to David Kane, Research Analyst for Wireless World Forum, "With 100% of Koreans aged 10-59 owning a mobile phone by 2007, Korea has one of the highest mobile ownership levels in the world. Subsequently, there has been a recent rise of $2.3bn in the Korean data market fuelled by texts and content so we know that data is the key to long term growth in the Korean mobile market. As the number of mobile phone owners reach saturation, Korean operators look for continued growth in content and messaging services."

"Promoting data services provides the best opportunity for sustaining revenue growth in the near future," continues Mr. Kane. "Messaging services will grow $1.8 billion by 2007 and content revenues will rise by $500 million."

Asia leads the worldwide mobile market and is also the leader in Internet, IPTV and 3D gaming services. Private Media Group, through newly formed Private Asia Ltd., is in the process of implementing an aggressive business development and marketing plan to enter the wireless, VOD, IPTV, Internet and Pay TV markets throughout Asia.

"South Korea has a remarkable history with 3G and mobile services - together with Japan there are few markets that can boast as their equal," states Bo Rosenkvist, CEO of Private Asia Ltd. "Our contract with Seal Media is a huge step forward into the Korean mobile market, where shortly we will distribute high class adult content - both photosets and short movies - specifically produced to cater to the taste of the Korean market and comply with regional legislation. This is our first big step into the mammoth Asian market, which we believe in a few years will grow to the size of its Western counterparts. We are thrilled to see that our investment to build an infrastructure in Asia is starting to pay off."

About Private Media Group with its 40 year track record, Private Media Group is a world leading adult lifestyle company which distributes a wide range of erotic and semi-erotic multimedia content over several platforms, including wireless and broadcasting technologies, narrow and broadband Internet, DVD and Magazines. Private Media Group also licenses its Private and SilverGirls trademarks internationally for a range of luxury consumer products and owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes all over Europe, North America, Latin America, South Africa, New Zealand, Australia and Asia.

About Seal Media Ltd. Seal Media Ltd. is a Korean entertainment group, which runs recording and publishing companies, a star casting & management business surrounding numerous celebrities, and broadcast channels. Seal Media Ltd. creates and distributes many kinds of entertainment content, which it adapts and positions based on current market trends in Korea.

For further information please contact:
Angela Carson
Public and Investor Relations
Private Media Group
Tel +34 93 590 70 70
Press@Private.com

Alejandra Moore Mayorga
Tel +34 91 531 23 88
AMoore@GrupoAlbion.net
Private.com

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