Quick Index
 Adult Industry News
Search AINews Database
Type Keyword or Phrase Here
Are you TOUGH ENOUGH for Joanna Angel? EXPO 2014, August 24-27, Mandalay Bay, Las Vegas
   
 

Front Page
Film News
Media News
Business News
Clubs & Appearances
Law & Politics
Internet & Mobile News
Lifestyles Arts Health Charity
Letters to the Editor
Columns
Movie Spotlight Reviews
Interviews
Pornstar Pages
AINews Staff
Ad Rates
PR 101: Press Release Service

Caliente Swinger Vacations!

Join Tera Patrick

November 17, 1999 12:00pm
Sex Industry Comdex Opportunities
Source: LAS VEGAS SUN
by: David Strow

Comdex is well-known as the biggest week in the Las Vegas convention business as more than 200,000 conventioneers pour into the city.

It's also the week when the "Sin City" image comes into full force as the Las Vegas sex industry enjoys its biggest week of the year.

Las Vegas's strip clubs spend the week packed to the gills, outcall services put their dancers on 24-hour call, and "AdultDEX" -- an adult video convention held during Comdex week at the Imperial Palace hotel-casino -- draws an estimated 15,000 people.

ADULT FILM ACTRESS Asia Carrera is the center of... photographer's attention at the AdultDEX convention at the Imperial Palace. The local sex industry has its biggest week of the year during the same week as Comdex.

By conservative estimates, adult-oriented businesses will see their business double during Comdex week. That draws in dancers from across the country during the week, hoping to cash in on the Comdex-created boom.

"You get a lot more $20s and $100s on stage," said Cheri Reed, a bartender at Talk of the Town nude nightclub, who has danced during two previous Comdex weeks. "They're real generous. They're out to have a good time, so they're willing to spend a lot of money. Some will even send you cards afterward."

Those in the business say there are two elements at work: One, that Comdex tends to draw a younger, male, often single crowd; and two, those in the technology industry have a considerably higher amount of disposable income than traditional visitors.

"The hotels tend to complain that the computer geeks ... don't spend money gambling," said Raymond Pistol, president of Showgirl Video and Talk of the Town. "But they do spend money on our operations. It's a matter of putting their money in a different area, as opposed to the hotels.

"Basically, you've got a younger crowd, and younger guys tend to be single. They're very computer oriented, they know the math ... and I guess their interest isn't sitting at a table. They're interested in the women."

Adult entertainment, a business city and county leaders have tried in vain to clamp down on, is already a good-sized industry in its own right. Pistol estimates the city's sex industry grossed $175 million in 1995 and employed 2,000 people. Now, he guesses that it has passed the $250 million a year mark.

How much of that is grossed during Comdex, no one's quite sure, though Pistol said he increases his staff during the week.

"It's hard to tell, because we have several days that are high-water marks," he said. "Any time the town's full, we're full, is what it amounts to. Any big fourth of July or New Year's Eve are high-water marks. You can't say one is better than the other, because they fill you up.

"If anybody's not doing well this week, they're in trouble. You don't need special promotions, because there's so many bodies out there."

Ashley Taylor, a dancer who works at Pistol's club, says she's hoping to gross $7,000 during Comdex, a week where she'll be working 18-hour days for 11 consecutive days.

"You'll make 10 percent of your annual earnings in a week," Taylor said.

Taylor spends the days as a model at the AdultDEX convention. For $5 each, conventioneers can get a signed photo. But the real reason it's done is to draw visitors back to the club that night.

"We're the bait to lure the guys in (to the booths)," Taylor said.

AdultDEX was launched five years ago as a kind of rebellion, after Comdex organizers booted the adult Internet businesses from the convention.

Now at the Imperial Palace, the conference has become a significant draw in its own right. Organizer Faye Sharp estimates the conference will draw 15,000 people this year, but says the real purpose of the conference is to promote the business side of adult entertainment on the Internet, not to give Comdex visitors a chance to ogle women.

"It's still a trade show," Sharp said. "Basically, there's a lot of people on both sides of the business (traditional and adult)."

But opening day Tuesday brought out hundreds of Comdex attendees, each paying $8 at the door. As women performed -- and sometimes flashed -- the men, crowds quickly formed and minicams appeared left and right. Many booths hawked X-rated tapes and DVDs.

"When people get tired of the classroom, they come to the playground," said William Margold, director of the West Hollywood, Calif.-based Free Speech Organization [Free Speech Coalition], the trade organization of the adult film industry. "This is recess. They come here to play."

At night, as the conventions close their booths and doors, the outcall business begins to take off. One operator that does exceptionally well this week is Richard Sorrano, owner of S.O.C. Inc., the largest outcall operator in Las Vegas, whose pamphleteers blanket the Strip.

On a normal day, Sorrano's agency will send out 50 to 60 dancers a day. During Comdex week, that rises as high as 150 a day -- each charging $150 to $250 per visit, not including tips. Many of his 200 entertainers will be on call 12 hours a day for the entire convention.

"(Wednesday night), around midnight, is our peak hour," Sorrano said. "The first day, they're registering. By the second day, they'll leave early, begin exploring the city.

"I've got to say Comdex is our biggest week."

One of the biggest booms in Sorrano's business comes through his website, www.vegasgirls.com. The site normally sees less than 200,000 hits a day, Sorrano said, but that rises above 1 million during Comdex week, he said. That creates residual business for Sorrano, who uses the site not only for advertising, but for a year-round subscription based adult entertainment business.

"It's a matter of putting out increased advertising targeted for these types of people," Sorrano said. "This crowd likes electronic things, so our Internet site does very well. We also put billboards on the back of trucks that are electronic billboards. They're not only interested in adult entertainment, but at the same time, it associates to them electronically.

"We're being tricky by hitting them both ways ... and we definitely get an edge by doing that."

Even Nevada's legal brothels -- the only legalized prostitution establishments in the United States -- see a modest boom during Comdex week.

Despite the 70-mile desert trek out of Las Vegas -- and the state's ban on advertising -- Sheri's Ranch in Pahrump sees business rise 25 percent during the week. That's despite a ban on brothel advertising.

"Comdex is probably our busiest week, because of the length of it, though the lack of advertising really curtails us," said Jim Miltenberger, owner of Sheri's. "It's more or less word of mouth, through the cabs and what not.

"Regardless of what convention it is, they make it out here. Most all of the (brothels) have limos, and they'll come back and forth to the ranch. They'll stay busy this week."

Miltenberger says Sheri's won't increase the number of women on the ranch this week, "though we have more girls applying, because they've all heard of Comdex."

The sex business is something civic and business leaders would want to see swept under the rug in Las Vegas. But promoters say they deserve the same legitimacy as any other business.

"We're really not as scummy as everybody thinks we are," said Dondrea Eisenbarth, owner of Wyoming-based Web Overdrive, an Internet consulting firm specializing in the adult entertainment business. "We're good people. We run serious businesses. And we've been pulling in millions for years."

Are you TOUGH ENOUGH for Joanna Angel?

Related Stories

Related Sites - WARNING! Graphic Content

Casey Cumz 01

See BiBi Jones at Digital Playground

Top Stories

Passport to Hustler Event

Fox News Wasteland

Asianmodelpalooza 14

Nikki Phoenix Appearances

Nikki Phoenix Karaoke XXX

Nina Elle Retains Star Factory

Tasha Reign Grads UCLA

Tera Patrick Hosts Vivid Radio

It's Just Work

Traci Bryant Goes Legal

CET Free Panel Month

Miss LA Karaoke XXX

Freedom Acres Location

Summer Lovers

Nikki Delano at Centerfolds

Karen Summer Returns

Advertise on AINews

Cytherea Auctions Fan Scene

Evil Pin-Ups Karaoke XXX

Monique Alexander in Houston

Reader Comments on Adult Industry

Tribute to Christian Mann

This week on RNSU

TTS Welcomes Bobi & Jen

Sheila Marie on Reality TV

Testing the Waters

Cutting Edge Changes Staff

MWA: 07/23/14

MWA: 07/22/14

MWA: 07/21/14

Tweets = Cash with PornPitch

Proud Parents ~ Reviewer Rated

RNSU July 17

Next Day Test in LV

MWA: 07/13/14

Condomless Sex

The Goddess Lives

A Legend Looks Back

Nikki Phoenix Hosts Palomino

RNSU Thurs July 10

Nikki Delano at Crazy Horse

Resurgence of the Goddess

Pornstar Graduates Law School

July 3 Rock-N-SeXXXy-Uncencored

More on Belle Knox

Morgan Del Ray Karaoke XXX

MWA: 05/21/14

The Temptation of Eve ~ Reviewer Rated

Cumisha Amado on Vivid Radio

Yoga for Lovers

She's Judas & Available

Nikki Delano on Jukeboxx

Lapdance Lingerie in Neighbors

XRCO Welcomes Rich Hansen

IIM Party June 13

Hustler EDM Maniac Party

Layla Price Stars

Julia Sands Karaoke XXX

Susana Molina in Baci Lingerie

Fetish Con Dates

Porn's Greatest Star

James Deen June Promo

Exxxotica Exhibitors Lining Up

AdultVerifiedVideoChat iPad Contest

Sunny Leone Hosts Splitsvilla

Porn Star Game Night

Camming Con Moves Dates

Discount Club Owners Expo Tickets

Teal Conrad at Sapphire NYC

Exquisite Distributes DDF

Cherie Deville Returns

Alana Evans at WonderCon

Risque Starr Sisters Parties

Natasha Voya PSK

The Sexual Liberation of Anna Lee ~ Reviewer Rated

Carter Cruise at Exxxotica

Belle Knox at Exxxotica

Rock'N'SeXXXy & Hustler

Puma Swede Opens Desire

Nikki Phoenix XRCO Nom

Maddy O'Reilly is Slutwoman

Alex Chance jGrrl

Tony Batman Conquers LA

Alexa Aimes NYC Tour

2014 AVN News Rack Part 2

Roxanne Rae Available

Minka Karaoke XXX

Rio Lee Heads Cherry Pimps

Immoral Mayhem

XRCO Sponsorship Opportunities

Rotten Hosting Vivid Radio

Cherie Deville Available

Tony Batman Crazy Appearances

Inside The Industry 03/19/2014

Chanel Preston Interview

Alicia Silver Productions Content

Adrianna Luna Dance Dates

Entertainment is Entertainment is Entertainment

More
Stories From

Clubs & Appearances

Nikki Phoenix Karaoke XXX

Asianmodelpalooza 14

Nikki Phoenix Appearances

Miss LA Karaoke XXX

Nikki Delano at Centerfolds

Evil Pin-Ups Karaoke XXX

Monique Alexander in Houston

Nikki Phoenix Hosts Palomino

Nikki Delano at Crazy Horse

Morgan Del Ray Karaoke XXX

Cumisha Amado on Vivid Radio

Nikki Delano on Jukeboxx

Julia Sands Karaoke XXX

Hustler EDM Maniac Party

IIM Party June 13

MWA: 05/21/14

Discount Club Owners Expo Tickets

Teal Conrad at Sapphire NYC

Natasha Voya PSK

Alana Evans at WonderCon

Puma Swede Opens Desire

Tony Batman Conquers LA

Alexa Aimes NYC Tour

Risque Starr Sisters Parties

Carter Cruise at Exxxotica

Belle Knox at Exxxotica

Minka Karaoke XXX

Tony Batman Crazy Appearances

Adrianna Luna Dance Dates

Naomi Knight at Mansion

Bridget the Midget at Trixie's

Starr Sisters at DreamGirls

Southern Somer Karaoke XXX

Gentlemen's Club Expo

Jayden Lee at Sapphire NYC

Bonnie Rotten Live Shows

Corpsy's Birthday Party

Nikki Benz in Florida

Sam Phillips B'day Bash

Britney Shannon at Babe's

Amber Lynn at XRCO

Teagan Presley at Al's

Nikki Phoenix Walks Runway

Danger, LaCroix Host XXX Nights

Ginger Lynn at Susie's Delights

Sasha Slayer Karaoke XXX

Eliza Allure Karaoke XXX

Sapphire NYC Super Bowl Lineup

Nikki Phoenix Release Party

Savanna Samson Wine Tastings

Awards Co-Hosts Q&A

Nikki Phoenix Releases Single

Nikita Von James at AEE

HotWendyPR Clients at AEE

Nookie Chat Throws Party

Galaxy Talent AEE Signings

Holly Hanna at AVN Expo

Britney Amber at AEE

Ryder Skye Signs with Ideal Image Models

Brooklyn Chase Signs at AEE

Nikki Delano AEE Signing Schedule

Suicide Sirens Hardcore Burlesque

Kayla-Jane Danger at AEE

Jenna J Ross at AEE

AEE Play Party

Lisa Ann at Wild Cherry

Caroline Pierce Karaoke XXX

Nikki Phoenix at CES

Addie Juniper Karaoke XXX

Café Royale Takeover

Miss LA Karaoke XXX

Richelle Ryan in Albuquerque

Sara Jay at Stadium Club

Daisy Marie at Cheerleaders

Karaoke XXX Xmas Party

Eva Lovia in Baltimore

Headquarters XXXmas Party

Cali Rose at Allstar's

Chanel Preston Tours Oregon

Jaded Dawn at Allstar's

Roxi D'Lite in Wisconsin

Starfall at Hustler LV

Joslyn James Birthday Event

Jacky Joy Dance Scheduled

Tanya Tate Speaks at University

Adrianna Luna at Pink Pony

Gia Steel Karaoke XXX

Cyrus & De Leon Birthday Party

Sommers Headlines Penthouse Club

Nikki Benz Canadian Appearances

Monroe Valentino Karaoke XXX

Britney Shannon in Atlantic City

Kayla-Jane Danger Karaoke XXX

Vicki Chase Headlines Expo

Foxxx & Johnson Party

LATATA AEE Party

Clubs & Appearances Section Index

     
Copyright © 1998 - 2014 Adult Industry News (AINews.com)
All materials constituting text, articles, press releases, stories, columns, photographs, graphics, and code on the AINews.com domain are protected by copyright, and either owned by Adult Industry News (AINews.com), or reproduced with permission from other copyright owners. It may be downloaded and printed for personal reference, but not otherwise copied, altered in any way, or transmitted to others, without the written permission of Adult Industry News (AINews.com).